Cuan Chelin
Right to Win
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ENTREPRENEUR · BUSINESS LEADER · SOUTH AFRICA

Building businesses.
Earning customer loyalty.

Examining the decisions that create lasting value.

Right to Win, by Cuan Chelin

Customer loyalty

Why people choose a business, and what makes them return.

Boards

The questions a director should ask before approving growth or technology.

Brands & partnerships

What to own, what to partner for, and who is accountable to the customer.

AI in business

Where AI actually improves a business, and how to tell.

Right to Win. In your inbox.

I consent to receive emails. Occasional deep pieces, short notes in between.

Cuan Chelin

About Cuan Chelin

Building businesses.
Asking better questions.

An entrepreneur and business leader examining how consumer businesses grow, earn customer loyalty and create lasting value.

Founder and CEO of Sportingbet South Africa (Greatodds (Pty) Ltd) and of the Super-Brands Group: Toy Kingdom, Hamleys South Africa, Build-A-Bear South Africa and Handicaps Network Africa with GolfRSA. Chartered accountant, CA(SA); MBA, Edinburgh Business School, in M&A and strategy.

My own views, written in my own time. No trading information about any company I am involved with; no commentary on named competitors. Betting pieces are reviewed for regulatory compliance before publication.

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